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Professor of Advertising, Creative Director, Writer, Maker, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

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Join Twitter 1/1/09

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@sjdesilva @hillholliday Great to hear. But not surprised based on what I keep seeing.
CIA penetrates computers of senate workers investigating CIA. via @NYTNow http://t.co/upuTE4SUfP@BrentAHale thanks so much. Will do.@sjdesilva Hoping to get you on the calendar this fall for Portfolio class. Meets Wed 1--4. What do you say? Want me to send dates?@sjdesilva @hillholliday Love to hear how they go.@JackMarshall They might trust if it were any good and not overly presumptious. Netflix in @nytimes actually worked.@creativitymag Would have been great if had been a real letter, not contrived.Congratulations to @DR4WARD on his new gig at @hootsuite Good for students, college programs and subsequently clients and agencies.HootSuite & Newhouse School Team Up to Deliver Advanced Social Media Strategy Certification - http://t.co/zqub1JViil@BrentAHale 1000? He claims that a laptop and a good mouse aren't enough. Should I simply add a monitor? Or does he need more memory or CPU?@edwardboches Thanks for the shout out! The number of Terriers here is growing... @hillholliday @comugrad
Retweeted by edwardbochesI stopped a long time ago: http://t.co/jEdhzIdcSH @KevinBrandall @rzgreenfield @tgraydar @ekeeley @daniellesacks @berkun @aaker@KarenKaplanHH Hoping to get you, Kristen and Pam to speak at BU (@comugrad) this fall. Thrilled also to see @Katie_Schik join the shop..Shoutout to @KarenKaplanHH from @hillholliday on being featured as a "smart" CEO in this @Forbes article: http://t.co/8kKHpjyViO
Retweeted by edwardbochesSo excited for @Katie_Schik. Another ex-student lands a great creative gig, this time at @hillholliday. cc @comugrad #COMcreatives.Dick Lehr, @comgrad prof and author, on Johnny Depp and the filming of his White Bulger book, Black Mass. http://t.co/NVNtdyvqrs
@@BrentAHale Can you help? Trying to configure gaming computer for my son to play Minecraft. Not sure I want to build. Suggestions to buy?Need a good recommendation for a Minecraft gaming computer for my son. Do not want to build myself. Trusted re-sellers? Help. Thx.
@Bucky_Todd just go to a decent bike store and get a Townie cruiser, or a single speed road bike. Trek makes affordable beat around bikes.Smart shoes synched to Google. http://t.co/6iR8LFSsyRParis Hilton Is Back to Wash Cars and Fellate Some Burgers http://t.co/jur7r9obDh Cc @3PercentConf (note creative credits)@LenKendall @mikescheiner and some great interview questions in general. Also the on target and honesty in presentations.Move Fast, but Know Where You’re Going. Good interview with David Kenny. Via NY Times. http://t.co/6rRlg6fX4e
"BuzzFeed Politics Writer Is Fired Over Plagiarism." Note: I Copied That Headline Verbatim From NY Times. http://t.co/ZVJo674sMdMoney more valuable than life. At least when it comes to international trading partners. Perhaps that is the onl... http://t.co/KKzn17yCJz@matt_kiley thank you. Will check it today.@lburwash no. Thanks for sending. Check it out.Waiting for the first full blown ad campaign, including video, do e entirely in emoji. Or has there been one alr... http://t.co/PdOc7DSyyB
Throwback. My first YouTube video from 2006. Over 4 million views. Is that viral? Shot w an early Nokia (?) mob... http://t.co/JwJUrGP3Zh@DarinClark2 @wadeforit While I like much of that post, I have some differences. Will write @ them soon. Culture is key. If not contrived#americanairlines thinks it's a good idea to advertise how great their roomy new planes are to people sitting on the old crappy planes.
Retweeted by edwardbochesHuge congrats to my recent @comugrad grad @AyyAbby for landing new AD gig at @Arnoldworldwide. @wadeforit, she will rock it for you guys.
@faris @rnadworny @simonmainwaring @shawmu We could anoint ourselves the service police.@faris @rnadworny @simonmainwaring @shawmu Please share.How is it possible that Comcast only makes $2 Billion given how much I pay for cable and Internet? http://t.co/mPgzdjlAkx@AdFreak No, of course not.@faris @rnadworny @simonmainwaring @shawmu A four year old one. http://t.co/BZRzC1PkJg@rnadworny @simonmainwaring @shawmu They probably are. But I thought I said moron.@AdFreak Actually pretty well done.@AdFreak scrolled too fast@AdFreak who has time to watch a seven min video?Apple’s Busy Year-End Could Include A Fitness Wearable, 12″ Retina MacBook And 4K Products http://t.co/5NYbmbe3E8 via @techcrunch@simonmainwaring @shawmu Any company who doesn't is a moron.Here's a good job. Work at @psfk http://t.co/NVd3EVioSo@Aerocles Back at you.John Kerry must have the worst job in the world. And he wanted it so bad. Why would anyone want that gig?You work for an agency. You have an idea for a startup. Who do you talk to for advice? Here's a good place to start. https://t.co/zR8jiFfzykThink this guy (@andrewessex) could teach you anything about building a creative shop? Why not find out? https://t.co/WIgzlf8IcU@vanhoosear Isn't that amazing. Forgot about the post but just saw an inbound link and went back and read it.As recently as two years ago, the NY Times wondered if social media was here to stay. http://t.co/4xdPtmeKza
@eshbeast @TBWA Stop by in the fall. Look forward to it.The secrets of MineCraft. Amazing achievement. http://t.co/dp1z9hbegF@eshbeast @TBWA Simple, elegant. Tells a story of function and users in a playful voice. With nothing but visuals and music. Beautiful.Speaking 1-on-1 with thought leader, professor & innovator @edwardboches is a big opportunity for ad talent: http://t.co/rFJ0U5P8s9
Retweeted by edwardbochesGreatest Good: expertise for a cause http://t.co/NZaOrEeVJjExcited to be part of Saneel Radia's newest venture. Donating my time, knowledge (whatever little there is) and ... http://t.co/LGZkqjfVvbGreatest Good: expertise for a cause - http://t.co/1p5eGN4qnN My post on @saneel and friends' latest innovation @greatestgoodNYC.The Greatest Good: expertise for a cause http://t.co/a1rhlG94fJ@stevequigley @ScottMonty @heyheyman @SHIFTcomm We can pay him in Re tweets.He is coming Boston congrats @ScottMonty and @heyheyman and @SHIFTcomm This is great news. Lots if BU appearances. Cc @stevequigley.@SHIFTcomm is extremely lucky to have @ScottMonty join the team! Bravo! #MontyDecision
Retweeted by edwardboches@timogeo I thin you just came up with the billboard.‘I could be a new person, and Target could help me get there.’ Only an ad person could come up with that one. http://t.co/2S4mvLkGDn"When I go anywhere with my friends, there are eight people in eight different cars,” says Mass. teen driver. http://t.co/ssGi7JY8zs
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"All of my ad tech friends hate agencies." so says one ad tech CEO. (Not sure that's a starting point.) http://t.co/9Fct2nG0m2Why digital publishers want to be in the magazine business. http://t.co/l90kHL1Lx7 But research still shows print engagement is higher.@BrandContent_ @tnutti @alim826 No doubt. And creative, too, I bet.@ianfitzpatrick @dweingrod @GrahamNelson You don't have to be old or Jewish. Or even a guy. Equal Opp'y Ride. http://t.co/BGx1NNmYKzRT @DeanSaboSays: It's been a good year! Adding a Telly for #COMinaDay to our collection. http://t.co/8dwDvbAWhP
Retweeted by edwardboches@BrandContent_ @tnutti Ha, you guys look pretty professional to me.Are you a digital native or a digital casualty? @carr2n on the firehouse of realtime news and, again, death of print. http://t.co/5vNxJG9knH
@ianfitzpatrick @dweingrod Ian, if you are a roadie you will have to job is next year. And stop at @GrahamNelson family farm.@ianfitzpatrick I am in Brewster. Which is near Eastham. And I ride through Truro frequently.58 job openings at @mullenunbound. Check them out. Maybe one is right for you. http://t.co/upPMDokiBCHow @secretly re-invented, pivoted and became a $100 million app http://t.co/4AliHdqvXf by @AustinCarr via @FastCoDesign
Train Like a German Soccer Star. With Videos to Help. http://t.co/DhP0yDMVp4
An App That Just Says 'Yo' Has Raised $1.5 Million At A $5–10 Million Valuation http://t.co/ZrrqgzAA1O via @sai@JGshort @harrys will let you know. Thanks.@tobetv @harrys The branding is well done. Spade and Partners. Same as Shinola. Really strong. The voice, the look, the truth, the story.Hello @harrys. Good bye to overpriced @Gillette and those locked displays at @CVS_Extra. Disruption is a beautiful. http://t.co/Pg6aWPXsBF@izzydarosa Red. And them Lorna this season. Last season it was Tiffany.
Orange is the new black is getting better with each episode. Milking it vs binging.RT @IBMResearch: Can you name a tune in 3 notes? An algorithm can http://t.co/hWVfapj9WP #ibmresearch http://t.co/097dHDCxa2
Retweeted by edwardbochesMalaysia Airlines has lost contact of MH17 from Amsterdam. The last known position was over Ukrainian airspace. More details to follow.
Retweeted by edwardbochesGreat news for @getCentUp. It is now the only microdonation platform to fully integrate with http://t.co/RVmNggPGms sites. Get it on yours.Sad to see that Johnny Winter has passed. Still have the albums from the 70's. And memories of his live performa... http://t.co/b87FxslyWp
The best (and filthiest) tweets about Airbnb's new logo - Digiday http://t.co/z0haCHN93T via @digiday@stephwalker1 Sorry if I induced flashbacks.Email isn't as broken as your calendar is. Go fix that, startups.
Retweeted by edwardboches@lexikon1 @JillAbramson Great piece.If you haven't read the @JillAbramson article in Cosmo, you're missing out. #badass. http://t.co/wcAv2kJ7Cs
Retweeted by edwardboches"2014 World Cup Trends: A final look after the final game" by @allimooney on @LinkedIn http://t.co/hbR1jDXeth@vigilismdesign Look forward to our little project.I never read this before, but brilliant: “My Wife Doesn’t ‘Get How It Is In Advertising.’ ” by @MikeShaneHoward https://t.co/ZCxhoU6upbRemarkable. The story and the reporting. http://t.co/r9wFypn5G2
@jeffhora @RebelMouse flattered. But I would call that a mention not a feature. Thx.Improving Our Craft, Honing Our Skills: How Hobbies Make Us Better Makers | Continuum http://t.co/v7ioRgXPCp"Five minutes is better than no minutes". When you see your chance, take it. https://t.co/mn0ZM3l19u
Retweeted by edwardbochesCould be a great job given the content these guys put out. Community manager for @harrys http://t.co/JkHHcL7bBcMany hasten to turn their bedrooms into inns via @Airbnb http://t.co/He8e6IfVQt via @BostonGlobe #boston
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